Fresh Greens

How 5 of Your Favorite Clothing Stores are Going Green

By Maura Judkis

Posted: March 12, 2009

Today's TreeHugger list of 5 Surprising Fashion Brands Going Organic tries to ameliorate two activities that are not so good for the environment - shopping in a mall and fast fashion. We learned last week that shopping in a mall uses way more energy than purchasing from the comfort of your home computer. Fast fashion, too, promotes a cycle of cheaply- and unsustainably-made disposable clothing. These five brands in your local mall are taking some environmental steps that can make you feel better about heading to the mall for the latest trendy tee.

  1. Victoria's Secret has introduced a more sustainable plan for printing its catalogues. It also offers an organic line of body products, as well as sleepwear and underwear made from organic fabric.
  2. Target is praised by TreeHugger for a medly of organic products from baby clothes to bedsheets. Check out their women's sleepwear in organic cotton.
  3. H&M, the king of fast fashion, used 1,500 tons of organic fabric for its spring line, and plans to increase that number by 50 percent.
  4. Banana Republic uses recycled material for its packaging, and has an energy-saving plan for its retail locations. The chain has a line of casual wear made from 100 percent organic cotton.
  5. Nike, in addition to offering organic clothing, also has a shoe-recycling program, where scraps of old rubber are turned into playground turf. The company has a plan to trim waste from production and switch to more sustainable materials.
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siPPQpJKdQbv of @ Aug 10, 2009 12:16:12 PM

I like organic clothing too

I like the fact that these companies have shifted into the green movement. I've been searching for a while. I did like this one brand called Indie Peace. It is made of organic cotton too. www.indiepeace.com is where you can find it.

John of AL @ Jun 30, 2009 19:39:07 PM

i like organics

I appreciate that the industry is finally taking over the whole green movement but I've been a fan of this one line that has caught on before these guys.

Indie Peace is the name and it is all organic. It still looks practically new. Not kidding. Favorite brand now.

go to indiepeace.com for more info

Bryan of FL @ Jun 30, 2009 19:36:43 PM

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Fresh Greens

Fresh Greens

Maura Judkis is a producer at U.S. News. She writes about the green movement and looks for ways to be an ecofriendly consumer without breaking the bank. Send her your green tips.

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