Fresh Greens

Hot PETA Ad Banned From Super Bowl: Sex Doesn't Sell

By Maura Judkis

Posted: January 27, 2009

A PETA commercial promoting vegetarianism has been deemed too explicit for the Super Bowl by NBC, which banned the ad. The spot shows a bevy of models who really like their vegetables, if you catch my drift, and ends with the phrase "Studies show vegetarians have better sex" (the study they're referring to is unclear).

"Sex sells" has always been PETA's modus operandi ever since the famous "I'd rather go naked than wear fur" ads. The organization is also adept at creating controversy - I wouldn't be surprised if the creators of the spot deliberately exceeded network decency rules, wisely knowing that the ban of the ad would create more news. Among NBC's complaints: "Rubbing pelvic region with pumpkin," "licking eggplant," and several other, more graphic acts (you can see the full list here). I've embedded the video of the ad below -it may not be the best idea to watch it at work!

 

 

Is the ad inappropriate? Do you agree with the ban?

More: The NFL Goes Green for the Super Bowl - Here are 5 Ways to Celebrate Accordingly

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Fresh Greens

Fresh Greens

Maura Judkis is a producer at U.S. News. She writes about the green movement and looks for ways to be an ecofriendly consumer without breaking the bank. Send her your green tips.

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