Rick Newman

America's Most Profitable Malls

By Rick Newman

Posted: June 26, 2009

Everybody knows that American shoppers have cut back their spending, driving some retailers—and even some malls—out of business. But commerce hasn't ground to a complete halt, and Americans are still spending on some things. Somewhere.

[Slideshow: America's Most Profitable Malls]

Using data from Green Street Advisors, an investment research firm in Newport Beach, Calif., that specializes in publicly owned real estate companies, U.S. News identified malls in which the retail economy is relatively healthy. While bargain shopping is obviously popular, the nation's most profitable shopping centers generally don't rely on discounters. Instead, they tend to feature chains with a strong brand identity, like Nordstrom, Abercrombie & Fitch, Apple, and Anthropologie. Since it's all about real estate, location is vital: The best malls tend to be in densely populated areas or tourist hotspots. And it sure helps if local residents are affluent.

[See America's most endangered malls.]

The data we analyzed includes sales, occupancy rates, and quality grades for about 650 of America's biggest shopping centers. All of these properties post average sales of about $420 per square foot, and the average occupancy rate is 92 percent. That earns an A- grade. The 10 malls at the top of the list perform much better, with sales well above $600 per square foot and occupancy rates of 94 percent or higher. And each earns an A+ from Green Street for its performance and the quality of its tenants. Here's where shoppers are still spending money:

Ala Moana, Honolulu, Hawaii. (Occupancy rate: 95 percent*; sales per square foot: $1,125). This upscale shopping mecca near Waikiki is a gold mine, with annual sales of more than $1 billion. While other malls are struggling to hang onto tenants, Ala Moana recently added a new wing with 30 additional retailers.

Fashion Valley Mall, San Diego, Calif. (99 percent; $810*). A-list retailers like Nordstrom, Coach, Tiffany, and Cheesecake Factory help distinguish open-air Fashion Valley from other nearby shopping centers. A prime location and easy access to two highways drive well-heeled shoppers to San Diego's most upscale mall.

Forum Shops at Caesars, Las Vegas, Nevada. (100 percent; $1,400*). This faux-Roman complex on the Vegas strip is an attraction in and of itself, with a spiral escalator, lavish reflecting pool, and other monuments to, well, America's retailing geniuses. It also seems to be where lucky gamblers come to spend their winnings: With sales per square foot of $1,400, Forum Shops may be the most profitable shopping center in the United States.

[See how to tell if a mall is in trouble.]

Westfield Garden State Plaza, Paramus, N.J. (95 percent; $702). A choice location in the suburbs about 15 miles west of New York City puts this mall—New Jersey's biggest—within easy driving distance of more than 1 million prosperous consumers. A recent renovation and a slate of top-tier merchants helps keep the cash registers ringing.

Mall at Millenia, Orlando, Fla. (94 percent*; $1,000). Business from tourists helps offset a soft local economy at this luxury mall that's just 15 minutes from Disney World. Huge video displays highlight fashion trends from New York, Paris, and Milan, while strong retailers include the only Bloomingdale's and Neiman Marcus stores in the region. A nearby Ikea isn't part of the mall, but it helps draw shoppers.

The Mall at Short Hills, Short Hills, N.J. (94 percent*; $1,000*). Wealthy shoppers who don't feel like trekking to Manhattan, 20 miles away, appreciate this blend of upscale stores closer to home. Short Hills includes 42 retailers found nowhere else in New Jersey, and it's one of only two malls that host Saks, Bloomingdale's, Macy's, Nordstrom, and Neiman Marcus under one roof. No wonder shoppers spend so much money here.

[See some restaurants that are on the ropes.]

Queens Center, Elmhurst, N.Y. (98 percent; $876). There's no Saks or Neiman's, but this suburban-style mall located smack in the middle of Queens has something many other malls don't: a subway stop. Lots of buses, too. Mass transportation and a location just off the Long Island Expressway help bring the masses to this shopper's retreat.

Roosevelt Field, Garden City, N.Y. (96 percent; $810*). There are 30 shoe sellers, 20 restaurants, and four department stores at this mega mall, the biggest in New York. It's packed with shoppers, too, thanks to its location in the densely populated Long Island suburbs close to New York City.

Westfield San Francisco Centre, San Francisco, Calif. (95 percent; $675). The parking stinks, but this high-end complex located two blocks from Union Square—the biggest urban shopping center in the western United States—enjoys a great location and strong merchants like Nordstrom and Bloomingdales. A recent renovation makes it a pleasant stop in one of America's top destination cities.

[See why more companies are likely to fail this year.]

Scottsdale Fashion Square, Scottsdale, Ariz. (95 percent; $618). When it's too hot to go outside—which is often—Arizonans shop, and Fashion Square has a number of stores, like Neiman-Marcus, Burberry, and Jimmy Choo, that are found nowhere else in the state. The housing bust has hammered Arizona, but Scottsdale is still one of the nation's fastest-growing cities, with high incomes to match. Barney's New York, coming to Scottsdale in the fall, will mark another first for Arizona.

* Where noted with an asterisk, figures are Green Street estimates.

Caesar's Forum Shoppers Aren't The Locals

I've lived in Vegas off and on since 1963. The price of a house in Vegas has nothing to do with the Forum shoppers at Caesar's. Those are tourists shopping there. Most locals I know make it a point to avoid the Strip, and many even brag about how many years it's been since they went anywhere near it, unless they work there.

The 'upscale' shopping for Vegas locals is Boulevard Mall and Galleria, and they aren't on any posh lists. The new Town Center across from the airport is busy but it's stores are very middle class; Roxy/Quicksilver, Apple, Borders books, etc.

By contrast the Forum Shops has two Louis Vuitton stores.

KJ Holmes of CO @ Jan 26, 2010 21:43:31 PM

Lenard Poon

Hey Royal Fiz...Probably no cheaper place to live in the United States than Vegas. Look again. Literally giving gorgeous brand new houses away. Restaurants off the Strip are amazingly inexpensive and GOOD! Locals get free and discount show tickets galore. Addtionally, I'll take the recent 65 degree weather over the midwest to east coast any day. And surprisingly, churches are many and active in Sin City!

Lenard of NV @ Jan 19, 2010 15:02:51 PM

What

Everytime I go to the South Shore Plaza in Braintree it is extremely busy and crowded. It is a good and profitable mall one of my favorites.

ladyn of MA @ Jan 08, 2010 23:32:01 PM

Add Your Thoughts
About You

advertisement

Rick Newman

Rick Newman

The global economy is mysterious, even scary. Chief Business Correspondent Rick Newman connects the dots. In addition to his writing for U.S. News, Rick is the co-author of two books: Firefight: Inside the Battle to Save the Pentagon on 9/11, and Bury Us Upside Down: The Misty Pilots and the Secret Battle for the Ho Chi Minh Trail.

advertisement

advertisement

Subscribe

U.S. News Digital Weekly

A weekly insider's guide to politics and policy — in a multimedia, digital format. 52 issues for $19.95!

U.S. News & World Report

6 months of U.S. News & World Report's print edition for only $15. Save up to 67% off the cover price!