Rick Newman

What Your Car Color Reveals About Your Psyche

By Rick Newman

Posted: May 12, 2008

With gas prices nearing $4 per gallon, are there any cheerful drivers left on the road?

Well, if there are, chances are they're driving a green car.

People who own emerald green automobiles, it turns out, have the most positive attitude about the course of their own lives. Dark blue and silver are other colors chosen by upbeat people.

Red supposedly connotes an aggressive, high-speed personality, while yellow, theoretically, is for folks with sunny dispositions. But survey data show that people who drive red or yellow cars have below-average confidence. And black cars, supposedly a sign of power and elegance, are driven by the most downbeat drivers of all.

The automotive color-coding comes from CNW Marketing Research in Bandon, Ore., which asked nearly 1,900 Americans about their attitudes toward their own lives at several points over the course of a year. CNW also asked each respondent the color of the car they drive most often, which allowed the researchers to develop a kind of color-confidence index. According to CNW, here's what the color of a car says about the person who bought it:

People whose car is: Have confidence that is:
Emerald green 5.5% above average
Dark blue 3.2% above average
Silver 1.2% above average
White Average
Sunny yellow 3.7% below average
Orange 4.1% below average
Bright blue 5.5% below average
Bright yellow 8.3% below average
Red 8.8 % below average
Black 14.6% below average

 

 

 

 

 

 

 

 

 

 

Since the folks at CNW got a range of answers for each respondent over time, they were also able to calculate the "moodiness" of drivers—how widely their confidence varied from one extreme to the other, in the course of a year. Sedate colors, not surprisingly, correlate with consistent moods. But if a primary color suddenly fills your rear-view mirror—well, it's probably best to get out of the way:

People whose car is: Experience:
Black, dark blue,
or silver
Consistent moods
White, sunny yellow,
or bright blue
Modest mood swings
Orange, red, bright
yellow, or
emerald green
The most pronounced mood swings

 

 

 

 

 

 

There are better clinical indicators of mental health, needless to say, but Art Spinella of CNW says car color can be a useful "people-matching" tool. "Your accountant should drive something silver," he advises. And odds are pretty good that he does: Silver, white, and black—more stable hues—are the most common car colors, according to DuPont, which publishes an annual color popularity report. More moody colors account for about 17 percent of cars. If only they had their own roads.

mood

if u could have a car in any color what would that color be. maybe u buy a car because its within ur budget or u like the car but its not your favorite color then that color wouldnt count. i thought was interesting that my next color i will paint my car is blue and before it was green. confidence going down? could be true

brian of HI @ Sep 24, 2009 02:46:41 AM

dUIymuoIzhsVGHrHy

ontyime1.txt;4;5

kSXHkXuWcnbr of @ Aug 10, 2009 12:16:05 PM

car

bite me

JIM @ Mar 12, 2009 17:10:22 PM

Add Your Thoughts
About You

advertisement

Rick Newman

Rick Newman

The global economy is mysterious, even scary. Chief Business Correspondent Rick Newman connects the dots. In addition to his writing for U.S. News, Rick is the co-author of two books: Firefight: Inside the Battle to Save the Pentagon on 9/11, and Bury Us Upside Down: The Misty Pilots and the Secret Battle for the Ho Chi Minh Trail.

advertisement

advertisement

Subscribe

U.S. News Digital Weekly

A weekly insider's guide to politics and policy — in a multimedia, digital format. 52 issues for $19.95!

U.S. News & World Report

6 months of U.S. News & World Report's print edition for only $15. Save up to 67% off the cover price!