Many Still Want Apple CEO's Scalp, or Pancreas, or Liver

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Sam Diaz writed for ZDNet not CNet.

Just a heads up.

Adi of KY @ Jan 17, 2009 12:43:25 PM

Jobs and Apple 2 separate brands

I think that Jobs does have his right to privacy--but it would be better for his company if he were to be a bit more forthcoming. I'm surprised that there haven't been more articles introducing the qualified candidates to replace him - http://www.crn.com/it-channel/212700446

Dr. Tantillo ('the marketing doctor') did a post back in July on his branding blog, pointing out that Jobs and Apple are two separate--albeit intertwined--brands. He insisted that while Jobs is irreplaceable, he should address the question of succession Now (well, then, in July) to best secure Apple's future--and reassure stockholders. It makes sense to at least have a plan in place.

Full post: http://blog.marketingdoctor.tv/2008/07/24/brand-advisory.aspx

slone of NY @ Jan 16, 2009 22:35:57 PM

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