Dave's Download

Many Still Want Apple CEO's Scalp, or Pancreas, or Liver

By David LaGesse

Posted: January 16, 2009

Day 3: The Web is still filled with calls for Steve Jobs's scalp, saying the Apple CEO hasn't been forthcoming about his health problems. Bloomberg went in a different direction, calling yesterday for his pancreas. Or today it's his liver, saying Jobs is considering a liver transplant.

I'm surprised that anyone is surprised by the mystery. Jobs has turned corporate secrets into an art form. His ability to launch surprises is central to his marketing genius. Apple has vigorously pursued anyone who leaked its secrets.

No one should expect Jobs to be forthcoming about the most intimate of confidences -- one's health. I'm sure he's getting focused legal advice about what he has to reveal. Which isn't much, apparently.

Sam Diaz at CNet's Between the Lines had one of the more reasoned discussions about privacy versus the public's right to know. He also has an ongoing poll, where Jobs' right to privacy is endorsed more than 7-to-1.

Sam Diaz writed for ZDNet not CNet.

Just a heads up.

Adi of KY @ Jan 17, 2009 12:43:25 PM

Jobs and Apple 2 separate brands

I think that Jobs does have his right to privacy--but it would be better for his company if he were to be a bit more forthcoming. I'm surprised that there haven't been more articles introducing the qualified candidates to replace him - http://www.crn.com/it-channel/212700446

Dr. Tantillo ('the marketing doctor') did a post back in July on his branding blog, pointing out that Jobs and Apple are two separate--albeit intertwined--brands. He insisted that while Jobs is irreplaceable, he should address the question of succession Now (well, then, in July) to best secure Apple's future--and reassure stockholders. It makes sense to at least have a plan in place.

Full post: http://blog.marketingdoctor.tv/2008/07/24/brand-advisory.aspx

slone of NY @ Jan 16, 2009 22:35:57 PM

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Our in-house gadget guru, Senior Writer David LaGesse, checks out the latest technologies and gizmos, from computer software to GPS systems -- and reports back to you in plain English.


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