Zillow Adds Mortgage Loans

Back to blog

Mortgage Laon

Mortgage loan is an important thing for USA people. But one thing you should be very clear about mortgage loan types and also you get understanding about mortgage loan rates. Now you can decide which type of loan is most suitable for you. www.allfinancialservices.net

Jimmy of VA @ Jun 03, 2009 00:43:16 AM

thanks from Zillow

Spencer from Zillow here.

Dave,

Thank you for your thoughts on Zillow Mortgage Marketplace. It’s off to a rip-roaring start in just the first few days. Borrowers are now in control of the process, for the first time ever. And lenders can now access free leads instead of paying a king’s ransom for the privilege of buying a phone number from a lead gen company. Clearly we’ve hit upon something very interesting.

Caitlin,

I think maybe you’re thinking of Lending Tree in your comment. You wrote “I used to work with a mortgage lead aggrigator [sic] and zillow.com produced the worst mortgage leads quality [sic]. I do know know [sic} why they would even try to get into the business.”

Zillow only entered the mortgages business last week, so I don’t think you can say that we had low quality leads.

Spencer Rascoff of WA @ Apr 07, 2008 15:42:36 PM

used to work for a lead gen

I used to work with a mortgage lead aggrigator and zillow.com produced the worst mortgage leads quality. I do know know why they would even try to get into the business. If I was one of their lender partners, I'd be scared because although our company received more brand awareness, the leads generated from their site were crap, pure crap.

"Caitlin" of CA @ Apr 04, 2008 12:36:29 PM

"might be" is exactly the issue

Dave--while Zillow is doing good things here, "might be" is exactly the problem for lenders. Why is it that car dealerships mandate a salesperson get the name and contact information for someone "just looking"? Because, unfortunately, dealerships, just like lenders, are not in the information business. They don't want to educate their competition's client, so to speak. So for a lender to have conversations with "might be" clients all day, they are reducing the time they have for closing a loan.

As someone from a lead management company, Kaleidico.com, I deal with lenders all day. The problem that Zillow may face (and I am not downing the concept here) is that they are asking sales people to be information people. Research is becoming the job of third party services-- look at Motley Fool, Cars.com, etc. I think Zillow is taking a risk in having the lender deal in too many "might be" shoppers and not enough "am" clients. Look at Housevalues.com's foray into mortgage leads--it didn't end quite as they thought, either.

Keith Burwell of OH @ Apr 03, 2008 17:50:21 PM

Back to blog

Add Your Thoughts
About You

Dave's Download

Our in-house gadget guru, Senior Writer David LaGesse, checks out the latest technologies and gizmos, from computer software to GPS systems -- and reports back to you in plain English.


advertisement

Subscribe

U.S. News Digital Weekly

A weekly insider's guide to politics and policy — in a multimedia, digital format. 52 issues for $19.95!

U.S. News & World Report

6 months of U.S. News & World Report's print edition for only $15. Save up to 67% off the cover price!