Having given up on a TV channel, Warner Bros. is now going to try the Internet. The studio is launching several sites to feature the TV network that disappeared when it merged with UPN 18 months ago.
As Hulu.com is doing for NBC Universal and Fox, the Web will give new life to old WB shows like Buffy the Vampire Slayer and Everwood. The free, ad-supported programming will start appearing at TheWB.com in beta testing in May, with a formal launch later this year.
Maybe more interesting, however, is that WB said it will generate new shows just for the website. Look for a new mystery drama called Sorority Forever from McG, the director of the Charlie's Angels movies. Or "Chadam," a 3D animation project from cutting-edge artist Alex Pardee and producer Jason Hall of HDFilms Inc.
JD LamB of MD @ Apr 29, 2008 20:44:23 PM