No one should doubt that manufacturers are stubbornly keeping Blu-ray prices high, despite fears the format is in peril of losing to existing and emerging competitors. In a recent interview with Twice magazine, Pioneer North America CEO Masao Kawabata argued against discounting prices now to build volume:
We are not interested in just moving a lot of BD players or HDTVs, but would rather educate consumers on the value of owning high-performance and high-value products and creating demand that way.
No excuses about high manufacturing costs or licensing fees. No, they'll just continue soaking early adopters, and urge others to join them.
of AZ @ Dec 04, 2008 21:49:11 PM
of MO @ Dec 04, 2008 18:33:18 PM
Blu Ray Ray of MN @ Dec 04, 2008 18:28:30 PM