Alpha Consumer

John Bogle: Why We Have 'Enough'

By Kimberly Palmer

Posted: September 29, 2009

John Bogle, the founder of Vanguard, is frustrated not only with the financial world, but also with how many of us seem to focus too much on stuff, and not enough on the more important things in life. In his book Enough, he reflects on his career and life experiences to offer ideas on how to counter our culture of greed and complicated materialism. At 79, he sounds a bit like a wise grandfather gathering his readers by his side for a long, cozy chat.

"I've developed a profound concern that our society is moving in the wrong direction," he says. "In life... we focus too much on things and not enough on the intangibles that make things worthwhile; too much on success (a word I've never liked), and not enough on character, without which success is meaningless... We let false notions of personal satisfaction blind us to the real sense of calling that gives work meaning for ourselves, our communities, and our society."

Bogle has provided a grounded perspective throughout the financial crisis; earlier in the year, he testified in front of Congress about some of the underlying problems of our retirement savings systems: People tend to be overly conservative or overly risky with their investments and over-pay in fees. He explains why he favors simple and low-cost financial vehicles, such as the type of mutual funds that he pioneered at Vanguard, over more complicated options.

On a more personal level, Bogle recommends we stop obsessing over our net worth for long enough to count our blessings. He shares his own appreciation for his circumstances: His family taught him to work hard at an early age, his mother made sure he got a great education, and he received a new heart when he needed it. Of course, it's easy to feel lucky when you have been as financially successful as Bogle.

He admits that he has more than "enough;" he can provide for his wife, children, and grandchildren, as well as donate half of his income to charities. In comparison to his peers that head up financial companies, he says he earns relatively little. Of course, in a world where net worth is measured in the billions, "relatively little" is still fabulously wealthy. But despite the fact that it's easier for Bogle to feel financially fulfilled than it is for the rest of us, his philosophy still resonates. If we take the time to shift our perspective a bit, most of us probably also have more than "enough."

WACHOVIA STOCKHOLDERS ROBBED

When kennedy thompson is in jail it

will be ENOUGH.

CHARLOTTE NC of NC @ Oct 01, 2009 11:48:42 AM

Is anyone else...

...reminded of the Citibank "live richly" ad campaign with billboards that said things like "Isn't a heart of gold enough?" and "There's a reason why they don't call it warm, soft cash"? The notion that there are more important things in life than money is a perfectly good notion, but coming from the company (or the founder of the company) whose job it is to manage your life savings, it's enough to make you a little uneasy.

Johanna of MD @ Sep 30, 2009 18:15:28 PM

Mr. Bogle

Mr Boggle is simply stating that the money Managers "ARE" taking too much. He is warning you to stear clear of them! He is advising to invest in Stocks thru Index "STOCK" Funds and Low cost Diversified Stock Funds. And to Feel satisfied that you "HAVE ENOUGH" We need to feel satisfaction with what we have or what we work for is lost! We all work for a satisfied future. And we have that if we have enough!

joe of NV @ Sep 30, 2009 16:38:45 PM

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Alpha Consumer

Alpha Consumer

Kimberly Palmer, senior editor for U.S. News & World Report, writes about how to save money, avoid scams, manage debt, and be a savvy shopper. Send your personal finance questions to her for expert money advice.


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