Alpha Consumer

Testosterone's Role in Investing Decisions

By Kimberly Palmer

Posted: August 28, 2009

The debate over the ways that men and women handle money differently just got more complicated. Research generally suggests that men take more risks with their money while women play it safer, which means men may earn higher returns over time but also are at greater risk during downturns. But Yahoo's Laura Rowley reports that a new study from the University of Chicago and Northwestern suggests that not all women fall into that risk-averse category. Specifically, women who have higher levels of testosterone appear to take bigger risks.

The researchers looked at the career choices of MBA students at both schools. They found that men were more likely to choose riskier careers in finance than their female counterparts. Graduates in those fields earn more money, but they're also more likely to face unemployment. The study also asked students to play a computer game where they chose whether to receive a guaranteed dollar amount or to try and get more money by taking greater risks. Hormone levels in the participants' saliva were also measured.

The surprise findings? Gender had less to do with the participants' career and computer game choices than testosterone levels. Women with high levels of testosterone took big risks, while men with low testosterone avoided risk. Because most women—some 90 percent—and only one in three men have low testosterone levels, risk aversion does tend to break down along gender lines, but testosterone levels appear to be a much more precise predictor of a person's choices.

So, what are the practical implications? Currently, financial advisors aware of the gender differences in investing risk may encourage their female clients to consider taking on more risk and their male clients to make safer bets. But perhaps instead of just looking at gender, they should ask clients if they'd like to provide a sample of their saliva for hormonal testing before making their recommendations.

Somehow, I can't see that happening.

Sounds about right

I've always been a risk taker. Bungee jumping, high speed driving, stormchasing... these are my hobbies. And I'm a woman. A few years back my doctor gave me all sorts of tests and informed me I have a high level of testosterone, but that it could be treated with medication. I refused. I LIKE my lead foot! I LIKE taking risks! I saw nothing to treat. I'm a mother now and it's harder to take those risks because it feels irresponsible, but it's a part of my personality and I embrace it. This study confirms what I already knew.

Laura of CO @ Aug 28, 2009 22:19:15 PM

Super article subject!

We can call these findings "surprising", but perhaps we should individually see them as "eye-opening". Thanks for bringing this to the readers.

Just as we FINALLY (after decades)discovered that simple aspirin is good for many important things besides pain relief, maybe we can move society toward each of us becoming more aware of our personal testosterone levels and adjusting our life decision accordingly. Big-time knowledge and social break-through---extrapolated out a few decades? Maybe.

Muser of NM @ Aug 28, 2009 12:22:17 PM

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Alpha Consumer

Alpha Consumer

Kimberly Palmer, senior editor for U.S. News & World Report, writes about how to save money, avoid scams, manage debt, and be a savvy shopper. Send your personal finance questions to her for expert money advice.


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