Alpha Consumer

BBB: Beware of Facebook Ads

By Kimberly Palmer

Posted: April 3, 2009

Logging onto Facebook usually brings up advertisements, on everything from weight loss tricks to teeth whitening products, alongside notes and updates from friends. But now the Better Business Bureau is warning that some of those advertisements can get Facebook users into trouble.

The problem, says Steve Cox, the bureau's spokesman, is that some of the ads link to questionable consumer testimonies or blogs that appear to endorse products. Among the most notable: Ads selling acai berry supplements that promise to help consumers lose weight. Some acai ads link to fake blogs that pretend to be created by real users, but are really just advertisements. Those blogs also connect customers to sales pages that promise free trials, but can end up charging them almost $90 a month if they forget to cancel quickly. BBB says it has received thousands of complaints over billing problems from acai supplement companies.

The bureau has also received thousands of complaints about advertisements offering hefty salaries, as much as $67,000 a year, to stay-at-home moms. Like the acai ads, many of these link to fake blogs, purportedly written by people who are making a lot of money by creating websites that host Google ads. Also like the acai ads, the blogs link to web sites offering free trials that can end up charging customers $70 a month if they don't cancel quickly. BBB warns that even though the ads use the word "Google" and Google's logo, they are not affiliated with the company.

The bottom line: As on all websites, watch out for shady advertisements on social networking sites. And be suspicious of blogs offering hearty product endorsements.

facebook ads

this is the same type of issue that google had with adwords to some degree with the adsense product. but they figured it out and make a ton of money on ads - just like facebook will.

i blog about the facebook ads program over at http://facebookads.net

facebook ads of NY @ May 19, 2009 14:23:34 PM

This is Silly.

If you're signing up for these free trials you gotta know that nothing in this world is totally free. Silly.

Aaron of MI @ Apr 14, 2009 20:57:24 PM

If you are tempted to buy from an ad....

If you are tempted to buy from an ad in facebook, get off facebook and get it from a retailer you know and trust. One that you have a continuing relation with.

Eric of AR @ Apr 06, 2009 14:24:16 PM

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Alpha Consumer

Alpha Consumer

Kimberly Palmer, senior editor for U.S. News & World Report, writes about how to save money, avoid scams, manage debt, and be a savvy shopper. Send your personal finance questions to her for expert money advice.


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