Alpha Consumer

Donald Trump: Why I Didn't Fall for Madoff

By Kimberly Palmer

Posted: April 9, 2009

Donald Trump and Bernard Madoff both own property in Palm Beach, Florida, so it makes sense that they frequently crossed paths in the city's tony social circuit. In his new book, Think Like a Champion, Donald Trump explains why he said no to Madoff's invitation to invest money in his funds. "He'd say, 'Why don't you invest in my fund?' I didn't know much about him and I'm not a fund guy so I said no. I had enough going on in my own businesses that I didn't need to be associated or involved with his," Trump recalls.

That turned out to be a smart move. Trump says he knows plenty of people who invested their life savings with Madoff. "He is without a doubt a sleazebag and a scoundrel without par," Trump writes. The lesson, he says, is to do your "due diligence" before trusting someone with your money.

"I think we would all do well to pay heed to all of our transactions no matter how much we might respect or like someone. But the main lesson is never to invest 100 percent of your money with one person or one entity," Trump says, sounding more sensible than he does most Sunday nights in the Apprentice boardroom.

Madoff's "suckers"

The people who got taken in by Madoff were in large part his "friends." I believe that anyone could be suckered in by such an unprincipled creep. Yes, "due diligence" is important, but trust is part of any friendship and Madoff took advantage of this. I really feel for the poor people who were his victims. Don't feel smug or holier-than-thou, it could easily have happened to YOU.

Linda Umstead of HI @ May 28, 2009 15:02:05 PM

Diversify

One of the first lessons you learn if you take a Finance class is that you never, ever put all of your eggs into one basket. That is too risky! It is best to diversify. Never place all of your money with one person or entity.

Stefano of OK @ May 28, 2009 14:58:57 PM

Trump is right on one thing...

"Trump writes. The lesson, he says, is to do your "due diligence" before trusting someone with your money."

I really learned my lesson as a college student when I invested in one of my at the time heros Donald Trump and his NYSE stock TRMP. Never invest in a name that you presume is good. The stock and his hotels went bankrupt at the heyday of Apprentice and "The Donald" was rising from the ashes. Not saying that this was Trumps fault as he probably shielded himself from any financial loss but at the end of the day if you don't have honor in your name(and for that matter the stock that is in your name) what do you have?

I have found a new hero to emulate: Warren Buffet. Sound investments on things I know!

Roger Lum of CA @ May 28, 2009 12:33:08 PM

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Alpha Consumer

Alpha Consumer

Kimberly Palmer, senior editor for U.S. News & World Report, writes about how to save money, avoid scams, manage debt, and be a savvy shopper. Send your personal finance questions to her for expert money advice.


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