Alpha Consumer

Why a Low Prime Rate Won't Help You

By Kimberly Palmer

Posted: December 22, 2008

Over the weekend, my bank -- Wachovia -- sent me an update about my credit card terms. With the Fed cutting rates to new lows, I thought perhaps Wachovia was informing me that the interest rate it charged me on my balance (if I had one) was going down. But that wasn't it at all.

In turns out that Wachovia is changing its policy so that even when the Prime Rate -- that rate that banks use to set consumer interest rates for everything from personal loans to mortgages to auto loans -- goes below 6 percent, my default annual percentage rate will not go below 29.99 percent. (For cash advances, the interest rate is 21.15 percent.)

The average annual percentage rate for credit cards is currently 14.33 percent, according to IndexCreditCards.com.

That suggests banks, in order to protect their own bottom lines, won't be passing on the Fed's low rates to consumers.

Has anyone else experienced changes to the credit card terms or other types of loans lately?

UPDATE: To clarify, the default rate is different from the rate charged on balances. That rate will also be increasing, although the amount was not specified.

What

I think you made a typo or something. 21.15% rate, that is ridiculous. Can I get paid to write for this site?

Tim of MA @ Dec 29, 2008 14:55:38 PM

default vs average rate

I just wanted to comment on your comparison of Wachovia's default rate with the average rate on http://www.indexcreditcards.com/. I don't know where to find a list of default (aka sub-prime) rates, but according to the Consumer Action web site -- http://www.consumer-action.org/news/articles/2008_credit_card_survey/#Topic_09 -- 30% is not out of line with the industry.

I'll agree that 30% is an unreasonable rate to charge anyone, but that's a separate topic. I don't think it was fair to compare that rate to the average of standard rates.

Dave of NC @ Dec 22, 2008 14:01:01 PM

Default Rate

Kim,

If I understand your post correctly, you're talking about the default rate, which is that rate that a credit card issuer would charge you if you were considered in default, i.e., you have your rate jacked up because of missed payments, going over limit, etc. I'm assuming you are not talking about the card's regular APR, since I'm sure you have an excellent credit record and aren't paying 29.99%. Just wanted to clarify because I'm not sure if all readers would understand what the default rate means.

Either way, you are correct that the interest rate cuts from the Fed are having little to no effect on credit card rates right now, at least for new customers. For a while rates were coming down, but when the prime rate got too low, most issuers just changed their rate formulas to keep card rates at an acceptable level for their own needs versus those of their customers.

Justin McHenry of @ Dec 22, 2008 13:44:34 PM

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Alpha Consumer

Alpha Consumer

Kimberly Palmer, senior editor for U.S. News & World Report, writes about how to save money, avoid scams, manage debt, and be a savvy shopper. Send your personal finance questions to her for expert money advice.


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