Alpha Consumer

As the Economy Plunges, These Books Soar

By Kimberly Palmer

Posted: November 21, 2008

In dire times, consumers turn to books -- at least certain kinds of books.

Guides to living simply, do-it-yourself projects such as making clothes, and affordable hobbies such as gardening are flying off the shelves, says Jed Lyons, chief executive of the Rowman & Littlefield Publishing Group. In fact, the topics are so popular that he’s also reissuing books that are decades old because they reflect current mood.

One of those old books enjoying new life is The Guide to Good Cheap Hunting, first published in 1978.

Much to his surprise, says Lyons, Americans suddenly want to learn how to hunt and trap rabbit, waterfowl, and squirrel to feed their families. “There will be a revival of this kind of small game hunting to put food on table,” he says.

Other newly popular books include:

“Americans are looking for good, practical information about how to live a more sustainable life, how to save money by doing things like growing their own vegetables… and really returning to a way of living that was common for their grandparents,” says Lyons.

Young people need books to learn these skills, because they are no longer passed down from generation to generation, he adds. Lyons says he’s still on the look out for a book on sewing, since he’s heard buzz from people saying they wished they knew how to make their own clothes. “I’m sure the one I publish could be 50 years old,” he says.

Has the economy affected your reading habits? Personally, I’ve been drawn to Great Depression-era memoirs, such as Beverly Cleary’s My Own Two Feet (a fabulous book), as well as cookbooks, such as Ina Garten’s new Barefoot Contessa Back to Basics. Please share your suggestions and hankerings below.

I find myself reading more business and marketing books now and less history. Even some of the fiction titles I've picked up have had an economic/business slant to them.

I am buying fewer books for myself, but plan on buying more as gifts this season than in years past. So maybe that will offset some of my slacking.

trav of AL @ Nov 21, 2008 15:53:24 PM

Alas, I find myself reading the business section of the newspaper more often than I ever thought I would...

I'm also more inclined to *finally* get a library card and borrow books for free rather than shell out money for new books.

Veronica of NY @ Nov 21, 2008 14:58:30 PM

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Alpha Consumer

Alpha Consumer

Kimberly Palmer, senior editor for U.S. News & World Report, writes about how to save money, avoid scams, manage debt, and be a savvy shopper. Send your personal finance questions to her for expert money advice.


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