I think this is a bit harsh. Perhaps ConAgra is aiming for a more young professional, upscale/corporate America demographic with this launch. Ivanka has been quoted saying that she admittedly was born into a privileged family and she was lucky that her parents paid for her education, but that she had to work for material things that she wanted. Perhaps not relatable but more down to earth than one would expect given her family ties. That said, her being the spokesperson for this product caught my attention but it doesn't make me want to go out and buy it. At least it's a new strategy -- country stars have been used to shill several other prepared foods brands (including ConAgra's Banquet).
cc
of IL
@
Oct 31, 2008 09:51:03 AM
Like Ivanka (or any Trump) brown bags it
I seriously doubt anyone with the last name Trump has brown-bagged their lunch in recent years.
I'd rather see someone like Carrie Underwood, or even Kellie Pickler (despite her ditziness). Heck even Denis Leary, who can pull off working class, is better than Ivanka.
To spice up the boring routine of bringing lunch to work, I will bring leftovers from dinner, or lean cuisines when they're on sale.
Veronica
of NY
@
Oct 30, 2008 14:51:57 PM
Ivanka is a joke! Stupid idiots, like she needs any more money
Mad as Heck
of CA
@
Oct 30, 2008 13:32:14 PM
Ivanka
I only just heard about this girl when I read an article last year that she was dating Topher Grace. I think you definitely need a spokes person that a person can actually picture eating a Healthy Choice - I would not believe this of Ivanka. However, I would NEVER buy ANYTHING represented by Kellie Pickler - this chick is a ditz and a half and I would immediately lose respect for any company that felt she was a good representative of their product. She's not that talented of a singer, she's not that attractive and her naivety is pathetic.
msbuffy
of TN
@
Oct 30, 2008 13:20:10 PM
Let's get Britney and Paris to do the spots for abstinence only too. Makes just as much sense.
(Which is OK, of course, because American ad-watchers do not care about sense.)
of
@
Oct 30, 2008 13:17:08 PM
Ivanka Trump
You are so right! I really like the girl but who made the decision to hire Ivanka Trump as a spokesperson/blogger for that product?
Was it one of Dad's big wig friends trying to warm up to him by hiring her or one of her celebrity friends? Even a no-name person would be more believable than Ivanka in that role.
We all know she probably has a nutritionist or dietician who plans her meals to help her keep that trim figure. But hey, she was in a position to get the deal and she got it, lucky girl.
Go on Ivanka, keep up the good work, this would not be the first nor the last time the person representing the product has nothing to do with the product.
No Name
of MD
@
Oct 30, 2008 12:49:35 PM
Ivanka Trump-cheap lunches
Definitely not, you are right when you say it should be
someone with a downhome flair. Someone who really knows
how, what and where the middle/lower class does for lunch.
In my opinion, people are going to say exactly that: What does
Ivanka know about bringing brown bag lunches and does she?
Kimberly Palmer, senior editor for U.S. News & World Report, writes about how to save money, avoid scams, manage debt, and be a savvy shopper. Send your personal finance questions to her for expert money advice.
cc of IL @ Oct 31, 2008 09:51:03 AM
Veronica of NY @ Oct 30, 2008 14:51:57 PM
Mad as Heck of CA @ Oct 30, 2008 13:32:14 PM
msbuffy of TN @ Oct 30, 2008 13:20:10 PM
of @ Oct 30, 2008 13:17:08 PM
No Name of MD @ Oct 30, 2008 12:49:35 PM
Betty of @ Oct 30, 2008 12:40:27 PM
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