The "rewards card" hasn't benifitted me in any "rewards" only to keep spending money, which is very smart on their part. I have had the card now for at least 2 months and have been refilling it, til recently, only to recieve nothing in return except when i first signed up for it. Also, i just went thru the drive thru to get my $2 coffee drink only to be turned down because i didn't have the "card sent in mail or in paper" even though i have bought NUMBEROUS coffee drinks from there, and I didn't realize it had to be AFTER 2p. At $4-$8 that i spend each time, several times per week, I am definately looking at my wallet and cutting back, if not all together and going somewhere else for my coffee.
Y.M.
of OK
@
Aug 05, 2008 15:04:46 PM
But I love Starbucks
I love Starbucks, I just needed another excuse to give the wife for the leaving the house to get the coffee. That's the real point of this sale. Starbucks knows exactly how I think and feel and they're willing to give me coffee for 2$ even though I would pay $4 for it anytime of the day! Thanks Starbucks, I love you.
Geoffrey
of MI
@
Aug 05, 2008 14:59:10 PM
you missed a key drawback to the Starbucks program. In order to get the discount, you need to show your receipt from that morning's visit. That seems like an awful lot of caffeine in one day to me!
Sarah
of GA
@
Aug 05, 2008 14:52:00 PM
That's true -- if you are driving to your Starbucks, that's another factor to consider. Thanks, Jason.
Kimberly Palmer
of
@
Aug 05, 2008 14:32:17 PM
Just one more gimmick.
It is my sincere hope that people think about this latest offer from Starbucks in the same way you did in your article. Whenever companies come out with new offers that "save the customer money" it should cause an alarm to go off for them. Saving people money is contrary to what their bottom line purpose is... PROFIT. In order for people to get a $2 latte after 2:00 p.m., you have to spend at least that much in the morning. How does that save people money? This is especially true if you have to drive a significant distance to Starbucks, now you've got an additional fuel expense to deal with.
Kimberly Palmer, senior editor for U.S. News & World Report, writes about how to save money, avoid scams, manage debt, and be a savvy shopper. Send your personal finance questions to her for expert money advice.
Y.M. of OK @ Aug 05, 2008 15:04:46 PM
Geoffrey of MI @ Aug 05, 2008 14:59:10 PM
Sarah of GA @ Aug 05, 2008 14:52:00 PM
Kimberly Palmer of @ Aug 05, 2008 14:32:17 PM
Jason of IL @ Aug 05, 2008 14:20:44 PM
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