This week's magazine contains a package of articles on paying for college, including one I wrote on the potentially deceptive ways loans are marketed to students. During my reporting, I came across several creative ads that didn't make it into the story, including one from the Student Loan Network that parodied a Super Bowl ad. When I spoke to the creator, Chief Technology Officer Christopher Penn, he called it an "un-ad," and if you watch it below, you'll see why.
So far, over 17,000 people have viewed the ad, which took Penn about half an hour to make. Pretty clever, huh?
Joe Cronin of MA @ Apr 30, 2008 21:36:55 PM