Alpha Consumer

So, What Would Jesus Buy?

By Kimberly Palmer

Posted: December 20, 2007

If you're feeling overwhelmed by shopping this month, What Would Jesus Buy? is the movie for you. By equating elaborate gift giving with consumerism gone wild, it will help you justify the impulse to stop buying presents altogether.

Morgan Spurlock, who also brought us the documentary Super Size Me, produced the film that follows the character "Reverend Billy," the alter ego of consumer advocate Bill Talen, leader of the Stop Shopping Gospel Choir, across the United States in an attempt to get people to retire their plastic and, instead, simply enjoy each other's company over the holidays.

"We used to be a nation of producers and are now a nation of consumers," the narrator intones.

Some of the film's most absurd moments are clips of news anchors encouraging materialism. One anchor even kisses her diamond ring and says sometimes she loves it more than she loves her husband.

The film saves some of its wrath for consumers themselves. Against a backdrop of disturbing video clips of shoppers running each other over to get to Black Friday sales, the narrator tells us that the U.S. household savings rate is below zero for the first time since the Great Depression and that Americans spend five hours a week shopping and only one hour a week on religion or spiritual time. A historian explains that Christmas wasn't always about gifts, and a psychiatrist tells us that children now grow up associating material gifts with love.

It's enough to make me want to give homemade granola to all my relatives this season.

Here's the What Would Jesus Buy? trailer.

No actually

"Stop Shopping" means just that, and "massive disruption", while painful, may nevertheless be necessary.

Michael of NY @ Dec 20, 2007 22:59:04 PM

WWJB

Don't worry. The church of "stop shopping" is really just code for shopping with a conscience, and consuming more sustainably, which even the most conservative economist would hopefully be able to admit is healthier than pure un-checked consumer capitalism.

Happy holidays.

Rob Van of NY @ Dec 20, 2007 15:56:36 PM

So What Would Jesus Buy

Of course, shopping should not be done in excess to one's income and other worthwhile and important activities.

But stop shopping and be prepared for massive disruption to the economy and unemployment as workers are laid off in droves.

Barbara Morgan of MD @ Dec 20, 2007 15:10:12 PM

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Alpha Consumer

Alpha Consumer

Kimberly Palmer, senior editor for U.S. News & World Report, writes about how to save money, avoid scams, manage debt, and be a savvy shopper. Send your personal finance questions to her for expert money advice.


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