Online Marketing Bachelor's Degree

Overview

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Technology has transformed the way we go about our daily lives. Between smartphones and social media, most adults are constantly connected, giving companies new outlets to reach consumers. An online bachelor’s degree in marketing can teach students how to use those outlets effectively.

Course Work

Potential specializations
Advertising
Brand management
Marketing research
Social media/Internet marketing

Marketing students learn what motivates people to buy, through courses such as psychology and consumer behavior, and how to reach potential customers where they’re at, via courses such as Internet marketing, strategic sales and E-commerce.

But marketing isn’t just about advertisements and sales pitches. Students also need to understand the data side of the profession, which tells companies how to target their marketing efforts and measure success.

Classes such as Web analytics, statistics, finance and search engine optimization can teach students how to use data to determine the return on marketing efforts­ - a competitive advantage in a job market that plans to funnel more money toward analytics and social media over the next five years, according to an annual report by The CMO Survey, which tracks marketing trends.

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Job Outlook

Median salaries*
Advertising sales agent $45,000
Copy writer $55,500
Public relations specialist $57,500
Market research analyst $60,500
Sales manager $98,500
Advertising/promotions/marketing manager $108,000

*per the BLS Occupational Outlook Handbook

Another advantage: Professional groups such as the Public Relations Society of America and the American Marketing Association, which give students an opportunity to network within their field. "Don’t wait to land a job before you get active with professional groups. The people you meet in these groups may give you your first break," Shrita Sterlin, CEO of the marketing firm Penn Strategies, wrote in an article for the Washington Post.

Median salaries for students graduating with an online bachelor’s degree in marketing range from $57,500 for public relations specialists to $60,500 for market research analysts. Students who advance to the management ranks in advertising, promotions or marketing can make more than $100,000 annually.

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