Online Marketing Bachelor's Degree
Overview
Technology has transformed the way we go about our daily lives. Between smartphones and social media, most adults are constantly connected, giving companies new outlets to reach consumers. An online bachelor’s degree in marketing can teach students how to use those outlets effectively.
Coursework
| Potential specializations | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Advertising | |||||||||
| Brand management | |||||||||
| Marketing research | |||||||||
| Social media/Internet marketing | |||||||||
Marketing students learn what motivates people to buy, through courses such as psychology and consumer behavior, and how to reach potential customers where they’re at, via courses such as Internet marketing, strategic sales, and E-commerce.
But marketing isn’t just about advertisements and sales pitches. Students also need to understand the data side of the profession, which tells companies how to target their marketing efforts and measure success.
Classes such as Web analytics, statistics, finance, and search engine optimization can teach students how to use data to determine the return on marketing efforts—a competitive advantage in a job market that plans to funnel more money toward analytics and social media over the next five years, according to an annual report by The CMO Survey, which tracks marketing trends.
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Job Outlook
| Median salaries* | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Advertising sales agent | $45,000 | ||||||||
| Copy writer | $55,500 | ||||||||
| Public relations specialist | $57,500 | ||||||||
| Market research analyst | $60,500 | ||||||||
| Sales manager | $98,500 | ||||||||
| Advertising/promotions/marketing manager | $108,000 | ||||||||
*per the BLS Occupational Outlook Handbook
Another advantage: Professional groups such as the Public Relations Society of America and the American Marketing Association, which give students an opportunity to network within their field. "Don’t wait to land a job before you get active with professional groups. The people you meet in these groups may give you your first break," Shrita Sterlin, CEO of the marketing firm Penn Strategies, wrote in an article for the Washington Post.
Median salaries for students graduating with an online bachelor’s degree in marketing range from $57,500 for public relations specialists to $60,500 for market research analysts. Students who advance to the management ranks in advertising, promotions, or marketing can make more than $100,000 annually.
