Online International Marketing Management Master’s Degree
A consumer-driven global economy has forced companies to become more creative than ever when marketing goods and services to consumers.
An online international marketing management degree can teach students how to use innovative thinking and marketing to reach consumers domestically and internationally that will not only yield customer satisfaction, but loyalty as well.
|International business and emerging markets|
|Intercultural communication and leadership|
|Strategic management in a global environment|
|International trade and economic policy|
|New media and social network marketing|
With an emphasis on international and multicultural environments, students in an online international marketing management degree program will learn how to develop and execute marketing strategies while adapting to rapidly changing technologies.
Management and organizational strategy courses will train students how to lead teams to effectively implement marketing ideas. Core course work includes consumer behavior, marketing management, market research, product development, financial concepts and international marketing.
|Market research manager||$77,000|
|Director of sales and marketing||$89,000|
|International sales manager||$89,000|
|International marketing manager||$96,000|
|Chief marketing officer||$180,000|
Professionals with an international marketing management online master’s degree can look for employment at a variety of multinational corporations and organizations. From information systems to pharmaceuticals, specialized international marketing management skills can benefit the entire global marketplace.
Associations such as the Sales & Marketing Executives International and The Association of International Product Marketing and Management provide networking and continuing education services.
Median salaries for students graduating with a master’s degree in international marketing management range from about $77,000 for a market research manager to more than $180,000 for a chief marketing officer, according to PayScale, an online salary database.