Online International Marketing Management Master’s Degree

Overview

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A consumer-driven global economy has forced companies to become more creative than ever when marketing goods and services to consumers.

An online international marketing management degree can teach students how to use innovative thinking and marketing to reach consumers domestically and internationally that will not only yield customer satisfaction, but loyalty as well.

Course Work

Example courses
International business and emerging markets
Intercultural communication and leadership
Strategic management in a global environment
International trade and economic policy
New media and social network marketing

With an emphasis on international and multicultural environments, students in an online international marketing management degree program will learn how to develop and execute marketing strategies while adapting to rapidly changing technologies.

Management and organizational strategy courses will train students how to lead teams to effectively implement marketing ideas. Core course work includes consumer behavior, marketing management, market research, product development, financial concepts and international marketing.

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Job Outlook

Median salaries*
Market research manager $77,000
Director of sales and marketing $89,000
International sales manager $89,000
International marketing manager $96,000
Chief marketing officer $180,000

*per PayScale.com

Professionals with an international marketing management online master’s degree can look for employment at a variety of multinational corporations and organizations. From information systems to pharmaceuticals, specialized international marketing management skills can benefit the entire global marketplace.

Associations such as the Sales & Marketing Executives International and The Association of International Product Marketing and Management provide networking and continuing education services.

Median salaries for students graduating with a master’s degree in international marketing management range from about $77,000 for a market research manager to more than $180,000 for a chief marketing officer, according to PayScale, an online salary database.

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