Eastern Michigan University

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Academics

Distinguishing Characteristics

Graduate program(s)
Intergrated Marketing Communications
School awards MBAs No
Distinguishing characteristics of online program (as submitted by school)

Through the Master of Science in Integrated Marketing Communications program, you will gain a solid understanding of how IMC utilizes advertising, sales promotion, public relations, the Internet and direct marketing to work together as a unified force. You will gain a competitive edge when searching for top jobs in your field, when changing careers, or in your ongoing efforts to advance your career with your current employer.

School type Public
Terms Semester
AACSB accredited Yes
ACBSP accredited N/A
IACBE accredited N/A

Program Offerings

Online master's in business degree programs 1
Concentrations offered
Other

Course Offerings

Credit-granting courses 10
International business courses paired with residencies outside U.S. N/A

Faculty

Instructional faculty that teach courses accessible online 12 full-time
Instructional faculty with Ph.D. or terminal degree 83% full-time
Tenured or tenure-track faculty N/A
Average experience teaching online courses N/A
Program fully finances faculty training N/A
Tech staff supporting faculty N/A

Class Size

Average class size N/A
Maximum class size 25

Integration With Campus

Can earn degree entirely online Yes
Can earn degree entirely abroad Yes
Possible in-person attendance requirements
Orientations No
Group projects/simulations No
Exams No
Classes include campus-based students N/A
Collaboration among online and campus-based students No face-to-face students
Students enroll as online students Online and on-campus students are in separate courses
Same curricula for online and campus students None
Access to same career services as on-campus business students N/A

Retention

One-year retention rates N/A

Graduation

Graduation rates N/A
Most frequent duration of time for new students to graduate N/A
Program target time to graduate N/A
Required time to earn degree N/A

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