MOOCs Expand on College Campuses

Universities welcome MOOCs when paired with an on-campus component.

San Jose State University is one of several institutions aiming to improve education through MOOCs.

San Jose State University is one of several institutions aiming to improve education through MOOCs.

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Massive open online courses may not be living up to their names.

These days, providers of the courses are teaming up with universities to alter the experience – taking it at least partly offline.

Universities are increasingly announcing plans to offer MOOCs to their own students. Some institutions are using classes as remediation tools to help students who aren't quite ready for college, while others, short on dollars and class space, rely on MOOCs to alleviate class shortages.

The MOOCs that most people think of – the free courses open to thousands of students – aren't necessarily geared toward students who want to take a course for credit, experts say.

Often people sign up because they are curious about a topic or looking to acquire certain skills – not because they have any intention to do homework. The average completion rate for massive open online courses is less than 7 percent, according to one research project.

[Discover how to learn for free with MOOCS.]

Universities, working with MOOC providers such as edX, Coursera and Udacity, are exploring ways of adapting the courses to reverse that trend. By combining in-person instruction with online learning, they hope to personalize the education experience and encourage student engagement.

"We're trying new things," says Dean Tsouvalas, editor-in-chief at MOOC Advisor, a free service for students exploring MOOCs. "We're not at a place where we have a solution yet. We have a ways to go."

San Jose State University is one of several institutions embracing the arrival of MOOCs.

Earlier this year San Jose partnered with edX, a research-based nonprofit, to offer a for-credit blended learning engineering course. Students watched videos and consumed other content online, but also came to a physical classroom where they worked with instructors to help master the course material.

The pass rate was higher in the hybrid course than in the university's regular course. And San Jose officials, pleased with the results, announced plans to offer several more blended courses in the future.

Howard Lurie, vice president of external affairs at edX, says the pilot program at San Jose gave him hope that MOOCs could be used to address problems posed by over-enrollment and students unprepared for college.

"It liberates faculty to focus on remediation work," he says. "It enhances the experience."

San Jose State has also partnered with Udacity, a for-profit MOOC provider with a focus on the hard sciences, to provide several for-credit courses. Students have access to mentors seven days a week to help with concepts and questions. San Jose instructors work with Udacity to create videos and interactive, online exercises for the classes.

"We see this as the evolution of MOOCs," Clarissa Shen, vice president of strategic business and marketing at Udacity, said in an email. "We have brought much more human interaction back into play in order to help students throughout their learning process and giving them that much more access to their instructors."

[Explore the MOOC controversy.]

Earlier this spring, Coursera, the largest of the MOOC providers, announced it would be working with the State University of New York system, the University of Colorado system and eight other university systems and public schools to explore ways of using MOOC technology and content to improve course completion rates, bolster quality and increase access to higher education.

Under the agreement, professors will be free to experiment with and improve upon the blended learning model, which the company says has been proven to enhance classroom participation.

Similar experiments are taking place at institutions such as Boston's Bunker Hill Community College, St. Petersburg College and the University of Wisconsin—La Crosse.

Andrew Ng, cofounder of Coursera, says the company is constantly tweaking its courses to encourage student engagement.

Through collecting data from their many customers, the company has learned that it's the little things, such as sending a homework reminder with a positive spin or allowing students to complete course work in the order they choose, that leads to higher completion rates. Students are also more apt to complete a course they paid for, he says.