The College Solution

How Colleges Determine Merit Scholarships

August 23, 2011 RSS Feed Print
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How do colleges and universities decide who will get their merit scholarships? Grade point averages, standardized test scores, and the strength of your high school curriculum often play a significant role. However, there are other factors, particularly at private schools, that can play a supporting role in determining which students pocket awards.

Teenagers who receive merit awards are happy to receive the money, but they often don't know what it took to earn them. That's why I was happy to stumble across the blueprint for the merit awards that the University of Rochester dispensed to its latest crop of freshmen.

Jonathan Burdick, the undergraduate dean of admissions and financial aid, decided to take a look after the 2011-12 class was formed to see what factors had mattered in merit award decisions. Even better, Burdick assigned a dollar value to these factors.

[Learn why you shouldn't rely on college sticker prices.]

I found the merit aid breakdown fascinating. While all schools will have their own criteria, this list will give you some sense of what matters beyond the obvious. Here's how Rochester's merit awards played out during the past admissions cycle:

• $3,000: The school typically rewarded candidates who reached out to it with an extra $3,000. These were teenagers who had serious conversations with the admissions and financial aid office. Schools like to feel wanted, and reaching out to them with meaningful conversations can help.

• $2,000: That's what teens who weren't New Yorkers received. Sixty two percent of the freshmen class hails from somewhere else. While Burdick didn't check, he suspects that students who lived farther away received an even fatter amount of money.

Why would students benefit from being from distant states? Because college crave geographic diversity. They want to be able to brag that they have students from all 50 states or close to it. 

[Get tips on paying for college.]

• $62: Each "A" on a teen's transcript generated $62 worth of merit aid.

• $400: Teenagers received roughly $400 for each tough course that they took. Courses that would qualify included Advanced Placement, International Baccalaureate, and honors.

• $1,800: A student got this much more if the school considered his or her recommendations excellent.

• $115: Each 10-point improvement in the SAT above the average for Rochester freshmen garnered an extra $115. The average SAT score was 2040.

[Explore the U.S. News college test prep guide.]

• $400: Observing deadlines matter. Students got an extra $400 for completing the application on time, as well as making sure mid-year grades were sent.

• $1.89: You got this much less every time a student was admitted with the same major. This clearly favored students with less popular majors such as philosophy and hurt students interested in such big majors as psychology, political science, and economics.

• $1,700: That's how much the typical freshmen received in merit money if his or her parents completed the Free Application for Federal Student Aid (FAFSA). The school imposes a progressive tax on its merit awards. On average, $4 less in income boosts the merit award by one cent.

Tags:
colleges,
scholarships,
students,
paying for college,
college admissions

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College Scholarships 5:33AM April 19, 2013

George - Merit and need are two different things. Merit scholarships are based on the student's achievements among other things, hence the term "merit." Need based scholarships are based on the student's ability to pay for college, hence the term "need." Only merit aid is analyzed in this article.

Kate of NY 1:03PM September 19, 2011

George-while the merit process is blind to need, the need process is unfortunately not blind to merit. As a Rochester student who qualifies for need-based aid, my merit-based scholarship is meaningless because it simply becomes a part of an overall financial aid package. In simplistic terms, I receive the same amount of money regardless of whether I qualify for a merit scholarship. In contrast, a student with the ability to pay receives extra money as a reward for their merit. Are students who demonstrate need and merit somehow less deserving of this "extra money"?

Erica of NY 2:25AM September 19, 2011

The College Solution

Lynn O'Shaughnessy is a higher-ed journalist, speaker and consultant, who is focused on helping families with teenagers find the right colleges at the right price. Lynn is the author of The College Solution, an Amazon bestseller, and a new eBook, Shrinking the Cost of College: 152 Ways to Cut the Price of a Bachelor's Degree. In addition to her U.S. News college blog, Lynn also shares her knowledge about college strategies at her own blog, TheCollegeSolutionBlog, as well as one at CBSMoneyWatch. Got a question? E-mail her at collegesolution@usnews.com or follow her on Twitter.

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