The College Solution

Don't Rely On College Sticker Prices

July 12, 2011 RSS Feed Print
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Everybody knows that college prices never stop rising.

What families often don't realize is that published college price tags are pretty much meaningless. Most students receive some type of price break, thanks to federal or state grants and/or discounts from the schools themselves.

Families must look beyond the sticker prices to determine what a particular school is going to cost them. What is far more important than sticker prices is a school's net price.

A net price refers to the cost after all scholarships and grants are deducted. For instance, if you got into a university with a $30,000 price tag, but received a $7,000 grant from the school, along with a $2,000 state grant, the net price would drop to $21,000.

[Learn more about scholarships.]

The U.S. Department of Education wants families to begin thinking about net prices when they shop for colleges. As part of that effort, the DOE launched a new website this month that contains the names of schools with the highest and lowest net prices among public schools, as well as nonprofit and for-profit private institutions. On the site, you can also find schools with the highest and lowest price tags, as well as schools that have been increasing their tuition the fastest.

How do schools end up on the list of the highest net prices—a list with which no college wants to be associated? These schools charge extremely high tuition, but provide little in terms of institutional grants to their students.

[Get tips on how to pay for college.]

When I looked at the 15 private nonprofit colleges with the highest net prices, art and music schools earned seven of the spots:

School name Net price
Art Center College of Design (CA) $39,672
New School (NY) $39,004
School of the Art Institute of Chicago $38,965
The Boston Conservatory $37,798
California Institute of the Arts $36,997
Manhattan School of Music (NY) $36,208
Rhode Island School of Design $35,991
Pratt Institute (NY) $35,506
Santa Clara University (CA) $35,245
Northwestern Health Sciences University (MN) $35,062
St. Joseph’s University (PA) $34,548
Simmons College (MA) $34,498
Drew University (NJ) $34,379
Beacon College (FL) $34,068
New York University $34,011


Among the state universities with the highest net prices, Pennsylvania universities stand out.

School name Net price
University of Texas Health Science Center at San Antonio $24,192
University of Guam $23,902
St. Mary’s College of Maryland $21,468
Rowan University (NJ) $19,344
Miami University—Oxford (OH) $19,305
Penn State University $19,056
Penn State—Altoona $18,878
Penn State—Erie—Behrend College $18,857
University of Pittsburgh $18,786
Penn State Berks $18,048
University of Cincinnati $17,997
University of Colorado at Boulder $17,929
University of Missouri—Kansas City $17,782
University of Maryland $17,626
Ohio University $17,497


You can find the other schools on these lists, along with other tables, by visiting the federal government's new College Affordability and Transparency Center.

[Read about using an aid calculator to get the real cost of college.]

Before you apply to any school, check out its net pricing. It's going to be much easier to do this soon because all colleges and universities, which participate in the federal financial aid program, must install a net price calculator on their websites by late October. These calculators should help make college pricing transparent for the first time and that's something to celebrate.

Tags:
colleges,
scholarships,
financial aid

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I always check WiseChoice.com for the 'true cost' of admission on any school I am considering. They factor in all types of aid and give me a clear picture on what 'my' cost will be, not just some 'average' cost to attend. Great site!

Tammy of FL 10:48AM October 28, 2011

Some net price calculators, such as advanced ones posted by the Indiana State University, the University of Oregon, Drexel University, Marquette University, New Mexico State, and the University of Arkansas at Fayetteville, produce very accurate aid, net price, and out-of-pocket cost estimates. However, hundreds of colleges are posting the free, federal NPC, recognized by financial aid and enrollment experts to be inaccurate for many students, in part because it calculates merit aid using need-based aid criteria.

Many public and private colleges are going far beyond the minimum federal NPC criteria to generate reliable, personalized estimates of aid eligibility, net price, and out-of-pocket costs.

As Lynn points out, by providing estimates before a student applies, NPCs end the decades old practice of informing students about their cost after college acceptance. True cost insights will make college planning and budgeting much easier.

Mary Fallon of CA 12:28PM July 12, 2011

The College Solution

Lynn O'Shaughnessy is a higher-ed journalist, speaker and consultant, who is focused on helping families with teenagers find the right colleges at the right price. Lynn is the author of The College Solution, an Amazon bestseller, and a new eBook, Shrinking the Cost of College: 152 Ways to Cut the Price of a Bachelor's Degree. In addition to her U.S. News college blog, Lynn also shares her knowledge about college strategies at her own blog, TheCollegeSolutionBlog, as well as one at CBSMoneyWatch. Got a question? E-mail her at collegesolution@usnews.com or follow her on Twitter.

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