Parents and students who visit colleges campuses will most likely retreat to the bathroom at some point during their stay, and first impressions, even about the look of a sink or the feel of a toilet, are important. This truth led higher-ed marketing firm TargetX to hold the TargetXBowl, a competition among colleges and universities across the country to see who had the best campus restroom, the Chronicle of Higher Education reports.
TargetX announced the contest on its blog last month and asked schools to send in photos of their prized restrooms that clearly display special features like monogrammed towels, free amenities, or elaborate fixtures. Alabama's Birmingham-Southern College won in the best small college category, and the University of Delaware won the award for having the best bathroom at a large university. The men's and women's bathrooms at Birmingham-Southern College are stocked with lotion, toothbrushes, toothpaste, mouthwash, and deodorant, among other amenities, while the visitor center bathroom at the Delaware school is large and made of marble.
"I can't say our bathroom has led us to getting more students, but we see that those products are being used pretty frequently and that people enjoy it," says Tyler Peterson, Birmingham-Southern's director of recruitment.