An economic indicator near and dear to many college students' hearts: Liquor sales in Michigan are up about 3 percent between fiscal years 2006 and 2007, and, similarly, sales of liquor were up in Mount Pleasant, home of Central Michigan University, the Central Michigan Life reports.
Overall, alcohol sales have been relatively unaffected by the economy because the purchase of booze is acyclical, a Central Michigan economics professor explained. But more cost-effective types of alcohol, like liquor, tend to do better than beer. "People are still going to drink," said a local liquor store owner. "People can get more bang for their buck with liquor."