Smells Like Penn State Spirit

And no, it does not necessarily smell like sweet Big 10 football victory.

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In honor of the holiday shopping season, Paper Trail has stumbled upon the hottest new thang in collegiate gear: campus-branded perfume and cologne. One of the first schools to get the aromatic treatment is Penn State, whose men apparently smell like blue cypress and cracked pepper and women are more "influenced by the graceful structure of Old Main and classic white with hints of vanilla, lilac, and rose," the Collegian reports.

The perfume line, Masik Collegiate Fragrances, was created by a Bucknell alum (not enough market share?) and also includes North Carolina, with more schools to come.