Because Southern California fans can't miss one second of a Trojan trouncing, the Los Angeles Memorial Coliseum now offers fans a way to text-message their food orders to expedite paying, pickup, and eventual consumption, the Daily Trojan reports. The business doesn't quite make money yet, and it faces a problem: The stadium is something of a cellphone dead zone. Well, it looked good on paper.

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Karen of CA 4:34PM September 23, 2008