Minnesota Backs Out of New Victoria’s Secret Clothing Line

School says company is not “in step” with its “values and focus.”


The University of Minnesota is now working to distance itself from a new Victoria's Secret PINK line that features cobranded merchandise from 33 schools (a full list appears after the jump), the Minnesota Daily reports. Although the goods are still being advertised as of today on the company's site, school officials are working to get all the products removed.

The university blames a "miscommunication" with its licensing company and the great purveyor of overpriced underwear for the mishap and says that "the clothing line was not in step with [its] values and focus." A school spokesman also clarified that the university mostly takes issue with the reputation and image of Victoria's Secret itself, rather than the type of apparel in question (it already sells branded lingerie on campus). Citing body image issues as one example, the spokesman said, "There are very legitimate issues that people have with that specific company and how they market."

The 32 schools that are participating, so far:

  • University of Alabama
  • Arizona State University
  • University of Arkansas
  • Auburn University
  • UC-Berkeley
  • Boston College
  • Clemson University
  • University of Colorado
  • Florida State University
  • University of Florida
  • University of Georgia
  • Harvard University
  • University of Illinois
  • University of Kansas
  • University of Kentucky
  • UCLA
  • Louisiana State University
  • University of Maryland
  • University of Miami
  • University of Michigan
  • University of Nebraska
  • University of North Carolina
  • University of Oklahoma
  • University of Oregon
  • Penn State University
  • University of South Carolina
  • University of Southern California
  • University of Tennessee
  • Texas A&M
  • University of Texas
  • University of Washington
  • University of Wisconsin