Morse Code: Inside the College Rankings

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U.S. News Education Team Introduces Academic Insights

October 13, 2011 RSS Feed Print

Traditionally the U.S. News education team has solely focused on prospective students and their parents by adding features to our web site such as advanced search tools and College Compass. We've also added functionality that allows these same users to benefit from the power of social media. We are constantly looking for solutions that will enhance our offerings for the higher education community. In September, we launched a new product built specifically for those who work at higher education institutions: U.S. News Academic Insights.

For many years, schools have requested information on historical rankings and data for benchmarking and peer analysis, both at the graduate and undergraduate levels. Answering those inquiries has been difficult, time consuming, and, many times, impossible for our data team to accomplish in a timely manner. To promote easier access to our historical data, our product team has developed U.S. News Academic Insights. Our goal is to help colleges, universities, and graduate programs track and analyze their own data as well as the data of their peer group in a format that is easy to use and understand.

In creating U.S. News Academic Insights, we've taken our statistical data and rankings from our Best Colleges and Best Graduate Schools guidebooks and magazines, dating back to 1983, and created an interactive web-based application so that schools can track changes in both their own data and the data of their peer institutions. Academic Insights provides both the ability to view historical data and rankings in six unique views within the dashboard and the flexibility to export the data in .csv or image format for presentations or future analysis. In addition, Academic Insights allows schools to monitor social media buzz and school-related traffic on usnews.com.

With the initial release containing more than 1.5 million data points from more than 1,600 undergraduate institutions, we believe this platform is a powerful asset for the entire academic community—including the provost, admissions, enrollment management, IR, PR, and marketing departments. A number of schools are already using Academic Insights and feedback thus far has been extremely positive. If you are interested in learning more about Academic Insights, including scheduling a demonstration, please E-mail academicinsights@usnews.com or visit ai.usnews.com.

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Morse Code: Inside the College Rankings

Robert Morse is director of data research for U.S.News & World Report and has worked at the company since 1976. He develops the methodologies and surveys for the Best Colleges and Best Graduate Schools annual rankings, keeping an eye on higher-education trends to make sure the rankings offer prospective students the best analysis available. Morse Code provides deeper insights into the methodologies and is a forum for commentary and analysis of college, grad, and other rankings.

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