Morse Code: Inside the College Rankings

What May Change in Upcoming College Rankings

June 4, 2010 RSS Feed Print
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I just returned from the 50th annual meeting of the Association for Institutional Research in Chicago. The annual meeting of college researchers and analysts was the largest in the association's history.

I gave a session there called "U.S. News & World Report's America's Best Colleges: What Will Be New in 2010 and What Methodology Changes Were Made Last Year and Why." I discussed many issues that relate to the upcoming 2011 edition of the America's Best Colleges rankings.

Here are some of the changes that I mentioned regarding the upcoming edition of the rankings, which will be published in August:

U.S. News will publish its second public high school counselor rankings of colleges in our National Universities and Liberal Arts Colleges ranking categories.

—We will publish new rankings for Up and Coming Schools, Schools that Do the Best Job at Teaching Undergrads, and Historically Black Colleges and Universities.

In addition, I discussed methodology changes that U.S. News is considering:

—We may add high school counselors' rankings of colleges as part of the academic reputation component, which is now 25 percent of the America's Best Colleges rankings. To do this, we would reduce the weight of the regular peer assessment survey for the National Universities and Liberal Arts Colleges categories.

—We are considering combining the scores from the current peer assessment survey rating done by college academics with the scores and high school counselors' ranking of colleges. That combination of scores could be called the "undergraduate academic reputation index."

—We are considering adding the admit yield—the percentage of students that the school accepts that enroll at that school in the fall—back into the rankings. Yield is a very good proxy for student views, because it's how much students value their acceptance from that particular college. If yield is added back into the rankings, it will be part of the undergraduate academic reputation index variable.

—We may slightly increase the weight of the "predicted graduation rate" that currently accounts for 5 percent of the National Universities and Liberal Arts Colleges rankings. The predicted graduation rate has been a well-received variable by some higher education researchers, because it measures outcome and rewards schools for graduating at-risk students, many of whom are receiving federal Pell grants.

—We are contemplating eliminating the Third Tier from all the National Universities, Liberal Arts Colleges, Master's Universities, and Baccalaureate Colleges rankings tables in print and online. We would extend the numerically ranking to the top 75 percent of all schools in each category, up from the top 50 percent now. There would still be the bottom 25 percent of each category listed alphabetically, and that group might be renamed to something like the 4th Quartile. We believe that the data is strong enough to numerically rank more schools, and the public is asking for more sequential rankings since it's less confusing than listing schools in tiers.

What do you think of these proposed changes? Leave a comment below.

Tags:
historically black colleges and universities,
rankings,
colleges

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I agree Hs counsulors are usless and I attend a private school I did all the work she did nothing infact she said she never heard of some of the schools I was applying to.reasurring huh? I had no guidance at all.My parents and I did it all.what these peopl are getting paid for I don't know all she ever says when I ask a question is I don't know let me find out and I never hear from her again.shameful.my two sisters in a differance school had the same thing everyone I know says the same thing about the advisors.it's disgusting across the board.they need a masters degree for that?

cha of NY 9:42PM October 30, 2010

I don't think that yield should be considered into the creation of the list for a few reasons.

1. Colleges with a lower yield know this and thus must accept more raising their acceptance rate. Yield has a direct effect on the acceptance rate of the school which is already in.

2. Furthermore, yield is reflective of student interests beyond school value. An example would be religion. A catholic school would attract more catholic applicants and attendants. Also many schools are cross applicants of very equal level schools. An example would be BYU which has a very high yield, but mostly due to the interest of Latter Day Saints. Other schools such as Northwestern, WUSTL, JHU, and Rice all have equal applicants and the accepted are usually split between these schools. Just because the school has a lower yield does not mean that it has a lower attraction, but an equal attraction to other schools of the same caliber.

Guy Jones of WA 4:38PM August 16, 2010

From my experience, high school counselors don't tend to be very knowledgeable people. In fact, my guess is the vast majority of them in this survey would have basically no idea what they're doing. And shouldn't these rankings be assessing how good the schools are, not how good people think they are?

Sven of PA 10:11AM July 20, 2010

Morse Code: Inside the College Rankings

Robert Morse is director of data research for U.S.News & World Report and has worked at the company since 1976. He develops the methodologies and surveys for the Best Colleges and Best Graduate Schools annual rankings, keeping an eye on higher-education trends to make sure the rankings offer prospective students the best analysis available. Morse Code provides deeper insights into the methodologies and is a forum for commentary and analysis of college, grad, and other rankings.

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