Morse Code: Inside the College Rankings

Our First-Ever High School Counselors Survey

April 9, 2008 RSS Feed Print
  • Comment (11)

Each year after we publish our America's Best Colleges rankings, we study ways to improve them so they continue to reflect current developments in higher education and use the best data we can collect. As a result of the most recent evaluation process, U.S.News & World Report for the first time ever is asking high school counselors for their views on undergraduate programs at American colleges and universities.

Since we started doing the America's Best Colleges rankings over 20 years ago, high school counselors have frequently asked why we don't seek more input from them. "We know a lot about colleges, and we play a key gatekeeper role in the college admission process," they say. We agree. We know that high school college counselors play a pivotal role in assisting students and their parents as they make choices about pursuing higher education. We hope that the counselors we survey will respond so their views can be heard.

The high school counselors we are asking to participate are all from the 1,600 public high schools nationwide that made the December 2007 U.S.News & World Report's America's Best High Schools rankings. One U.S. News survey to rate colleges in the national universities category is being sent to one counselor at each of 800 of these high schools nationwide, and a separate survey to rate colleges in the liberal arts colleges category is being sent to one counselor at each of the other 800 schools.

How will U.S.News & World Report use these data? We think it's responsible to wait until we analyze the results before we commit to how to utilize this information. Nevertheless, our goal is to publish the findings in some form in the upcoming 2009 edition of America's Best Colleges, available in August 2008.

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colleges

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DHRwvU

Mtjrtwvs of FL 8:36PM July 14, 2009

We are all ready studying? Do you mean already studying? Or are all of you ready to study? Disappointing use of the English language.

Dee of CA 11:47PM November 16, 2008

Is there a link to the survey or a way to see what questions counselors are being asked? Thanks!

Robert of PA 2:47PM August 20, 2008

Morse Code: Inside the College Rankings

Robert Morse is director of data research for U.S.News & World Report and has worked at the company since 1976. He develops the methodologies and surveys for the Best Colleges and Best Graduate Schools annual rankings, keeping an eye on higher-education trends to make sure the rankings offer prospective students the best analysis available. Morse Code provides deeper insights into the methodologies and is a forum for commentary and analysis of college, grad, and other rankings.

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