Morse Code: Inside the College Rankings

Why Comparison Matters

February 4, 2008 RSS Feed Print
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Can higher education in the U.S. have real accountability without comparability? Should each college be in charge of determining its own standards for student success? Is the tuition- and tax-paying public best served by having thousands of student learning and accountability systems, virtually one per college? The answer to all of these questions for prospective college students, their parents, and the public is a resounding no. Accountability needs to be comparable for it to succeed. The public needs to be able to use the information to gauge one college against another. If schools are internally measuring whether they are doing a good job for their students, then the public also should be able to use that data as part of the college search process. Applicants need to be able to readily compare which schools are doing the best job in terms of student outcomes. Without such comparability between universities, there will not be real accountability.

Yet, higher education appears to be going in the opposite direction, backing principles of accountability that will turn the entire process into one that creates one assessment tool for each college and doesn't even include the requirement for comparability, according to the article "Calling Out Colleges on Student Learning" in insidehighered.com. The lack of a mandate for comparability was made clear at the 2008 annual meeting of the Council for Higher Education Accreditation (CHEA) when leaders of CHEA and the Association of American Colleges and Universities (AACU) and other heads of higher education associations representing more than 3,000 colleges and universities put out a statement of principles of student learning outcomes.

It can be hoped that over time leaders in higher education will come to believe that being open and comparable is in the best interests of those that they say it's their mission to serve: students.

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Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It's

always nice when you can not only be informed, but also entertained! I'm sure you had fun writing this article.

pandora bead of AL 10:15PM December 10, 2010

The recent higher education statement on accountability issued by the Association of American Colleges and Universities and the Council for Higher Education Accreditation, actually is silent on the issue of comparability. However, most higher education leaders believe that accountability is in the best interests of students, the universities and society.

In fact, many already agree that accountability rubrics for colleges and universities must include a capacity to compare, especially for schools that can reasonably be compared. Of course, the challenge is to help people to see that colleges and universities have different missions and serve different types of students.

Our Voluntary System of Accountability project allows universities to put on their websites comparable data on a range of topics, including cost, admissions, retention, and time to graduation. In time, we also will include certain educational outcome information. Sponsored by the National Association of State Universities and Land Grant Colleges (NASULGC) and the American Association of State Colleges and Universities (AASCU), the project only received formal approval from the boards of both organization in November and already a very large number of public institutions have indicated that they will participate.

Peter McPherson of DC 11:01PM February 05, 2008

Morse Code: Inside the College Rankings

Robert Morse is director of data research for U.S.News & World Report and has worked at the company since 1976. He develops the methodologies and surveys for the Best Colleges and Best Graduate Schools annual rankings, keeping an eye on higher-education trends to make sure the rankings offer prospective students the best analysis available. Morse Code provides deeper insights into the methodologies and is a forum for commentary and analysis of college, grad, and other rankings.

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