Social Media Skills a Must for M.B.A.s, Survey Says

Hi, I'm a current Columbia MBA student and I made this video in our Social Media Marketing class to help prospective students.

Please check it out and you can use the Youtube comments section to ask questions to real students.

http://www.youtube.com/watch?v=zQzdr1MFVFw

Michael Melmed of NY 1:39AM October 04, 2011

Good and timely article. We not only infuse an understanding of social networking into several of our courses at Carnegie Mellon, we also teach a class specific to measuring the social space http://bit.ly/beaDwa. It's a graduate level experiential class where groups of students (MBA, Public Policy and Information Systems) work as a team of consultants to companies looking to get greater clarity in how social campaigns directly affect business objectives. We have worked with Thomson Reuters, eBay, Adidas, SAP, Comcast and the current lineup includes Pepsi, Starwood, Microsoft and others. There is a nice symmetry in value. Students get hands on experience, companies get to work with emerging thought leaders. We also model the class as a community so that all sponsors share best practices, issues, recommendations and tactics with each other. In addition, we commonly use social channels (twitter #cmusmc) as a communication tool inside and outside of the class setting. If you are interested in learning more, drop me a line

Ari Lightman of PA 9:07AM October 03, 2011

Sadly, social media impact on business is yet another area where b-schools react to the real world. By the time b-schools are "up to speed" on social media, they'll be long behind the next wave. Would that b-schools could lead change instead of following it.

daniel guinee of NJ 5:50PM October 01, 2011