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M.B.A. Students Shift Focus Toward Entrepreneurship
Tweet Share on Facebook April 29, 2011 CommentWhether the lingering effects of the global economic crisis or the changing job market are to blame, more M.B.A. students have shifted focus from finance or consulting toward entrepreneurship. In the study "Tomorrow's M.B.A. 2011," education marketing and research specialist CarringtonCrisp takes the pulse of prospective business school students and has identified a growing demand for entrepreneurship in the M.B.A. curriculum. According to a survey of 476 prospective M.B.A.s in 79 countries, entrepreneurship is now in the top five most sought-after areas of course content.
Anyone can have a good idea, but it takes certain know-how to turn that idea into a profitable venture; entrepreneurs need a broad skill set to manage the range of tasks required for success. With flatter corporate structures, those still working while doing their M.B.A. recognize that a move sideways into a different type of project may be the best way to climb up the ladder, say the study's authors.
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Social Media in the M.B.A. Classroom
Tweet Share on Facebook April 22, 2011 Comment (12)It's important for today's business students to be schooled in Internet marketing and social media strategy. With 175 million registered users on the micro-blogging site Twitter, and Facebook reporting 500 million active members, tomorrow's M.B.A.s need to develop and manage marketing strategies that address the nuances of the online world.
But familiarity with the various forms of social media communication is no longer enough; graduates have to be able to transfer this experience into the commercial landscape. Such knowledge may provide an all-important edge when the time comes to parlay your M.B.A. into a job offer.
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The Global Business School Gap
Tweet Share on Facebook April 15, 2011 CommentGlobalization is the hot topic in management education these days. In the past two years, elite business schools have initiated a slew of programs and partnerships designed to cultivate leaders who can work in cross-cultural environments with ease.
Examples of schools jumping on the international express abound. New efforts include the multi-national campus network of Duke University's Fuqua School of Business, the just-launched Global Managers Program offered by Georgetown University's McDonough School of Business and Spain's ESADE Business School, the Indiana University Kelley School of Business's newly endowed Institute for Global Organizational Effectiveness, and the TrendLab on Globalization created last year by the University of Pennsylvania's Wharton School.
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Asian M.B.A. Programs on the Rise
Tweet Share on Facebook April 8, 2011 Comment (4)It's official: Management education in Asia is booming. With four schools firmly ensconced in the Financial Times top 20 global M.B.A. rankings—China Europe International Business School (CEIBS), Hong Kong UST Business School, the Indian School of Business, and the Indian Institute of Management—those who pursue an M.B.A. in Asia are banking on the idea that studying in the region will open doors faster, and wider, than ever before.
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The Search For a World-Class M.B.A.
Tweet Share on Facebook April 1, 2011 CommentWhen my clients ask for guidance on school selection, I first try to get a sense of their personal and professional needs in order to direct their search more effectively. One thing that has changed dramatically since I got into the M.B.A. consulting business a decade ago is the fact that America, inventor of the M.B.A., no longer dominates global rankings like those produced by the Financial Times. More and more business schools in Europe and Asia have attained a firm foothold in the top 20.
For now, the bulk of my clients are still focused on stateside B-schools, but I predict that will soon shift as business becomes ever more global and interconnected. With so many top-tier programs at home and abroad, what should applicants look for as they choose their target schools?
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