"Examine what models work, what models don't. The models that blend commercial and social usually are the ones that are most viable," he says.
TOMS Shoes, the footwear company that aims to match every pair of shoes sold with a new pair to a child in need, is one of his examples. Students can also look for opportunities in crowd funding through organizations like Kickstarter and Indiegogo, he says.
Making money is not the biggest challenge for students interested in social enterprise, says Peter Roberts, academic director of social enterprise at Emory's Goizueta Business School. It's the job search.
"We don't have the established recruiters come to campus," he says, noting that social enterprise is an emerging and fluid sector. "It needs to be a little bit more proactive. And you need help finding out where the opportunities are."
He suggests students check the websites for B Corps, run by nonprofit B Lab, which certifies corporations for meeting social and environmental performance guidelines, and the former Bridgestar, now Bridgespan Group, which advertises jobs in the nonprofit sector.
What they shouldn't do, he says, is believe they can slide into the social enterprise field if working in a more traditional career track, such as investing, doesn't work out.
"That's a recipe for getting a lousy job in the nonprofit, social sector," he says.
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