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Aviation M.B.A.'s Take Off

Business schools target the aerospace and aviation industry with niche degrees, graduate certificates.

February 7, 2012 RSS Feed Print

Shailesh Kumar's fixation with flight started at an early age. As a boy in New Delhi, he devoured books about planes, spacecraft, and flying, he says.

"The idea of travel itself was very fascinating for me," Kumar says. "I was very fascinated by other countries, and the aspect of taking humans across [them] and making their travel times short."

Kumar's curiosity about airplanes led him to the undergraduate aerospace engineering program at Embry-Riddle Aeronautical University (ERAU) in Daytona Beach, Fla.

But when his interests shifted from the technical realm of engineering to the analytical world of business, Kumar faced a difficult choice—pursue his M.B.A. at a business school powerhouse such as Stanford University or Yale University, or stay on at ERAU, a school known for turning out airmen and astronauts, not accountants.

His passion for planes won out, Kumar says.

"If I'm looking for aviation industry knowledge, and to be in the industry itself, I'd pick Embry-Riddle without a doubt," he says. "If you're not very passionate about it, then it's a tough pick."

Every aspect of ERAU's M.B.A. program—courses, case studies, research, and academic clubs—is filtered through an aviation lens, says Dawna Rhoades, associate dean of research and graduate students at ERAU's College of Business.

[Learn five tips for choosing your M.B.A. concentration.]

At ERAU, finance classes examine the purchasing and leasing of aircraft; management classes deal with airline operations; and marketing lessons explore ad placement in airport terminals. The school relies on an advisory board made up of aerospace executives and representatives from government bodies such as NASA and the International Civil Aviation Organization to keep its curriculum relevant.

"M.B.A.'s are fairly common, and most universities would like to find a really clear focus," Rhoades says. "We've always known what our focus is."

Since ERAU's aviation M.B.A. took flight in the 1980s, other U.S. universities have followed suit. The University of Tennessee—Knoxville offers an aerospace and defense executive M.B.A., and Weber State University's John B. Goddard School of Business and Economics in Ogden, Utah, launched a graduate certificate in aerospace management in January.

These programs are part of a larger movement in business schools toward industry-specific M.B.A. curricula, according to recent report by the Association to Advance Collegiate Schools of Business (AACSB), an accrediting body for business school programs.

[Read more about specialty M.B.A. programs.]

Driving the need for aviation and aerospace M.B.A. programs are stringent industry regulations, says Rick Hale, president and CEO of Winner Aviation Corp. in Youngstown, Ohio.

"Unlike other industries, this industry is highly regulated by the government. There is a credo of safety over profit, or over anything else really," says Hale, who also chairs the advisory board at ERAU. "If you don't have a grasp on good business measures and can't understand the aviation safety aspect of things, you can get into trouble pretty quick."

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Thanks for sharing useful information about the MBA Aviation Management degree course.

aviationmba 3:04AM February 04, 2013

At the age of 46 with a wife, two small kids and 13,000 flight hours under my belt, I attended the Daniel Webster MBA for Aviation Professionals. I was serving as a corporate pilot through most of the program.

Now, more than ever before, do I believe in the value of MBAs for those of us in aviation. We can no longer thrive on the glitz and grandeur of aircraft to help them succeed. In fact, multiple facets of aviation are under excruciating challenges that scream for us to think outside the box.

Earning a degree, or in this case an advanced degree, helps us to relate to other responsible, or otherwise influential parties, critical to determining and reporting our value contributions.

Jeff Reich, CAM, MBA of MO 9:44AM April 19, 2012

I think students passionate about aviation industry would find ERAU a right choice for MBA also as my son Shailesh Kumar did. I am proud of him and have confidence that he would be successful in life after getting the education what he wanted.

By Dr Shalini Gupta Kumar. (mother of Shailesh Kumar)

Dr Shalini Gupta Kumar 2:39PM February 08, 2012

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