When I began my international sales and marketing career at a Fortune 500 firm in 1981, The Wall Street Journal and The New York Times carried very few business-oriented articles on China. Today, 30 years later, it is impossible to avoid reading China-related news articles. It is time for MBAs to acquire both the technical and the cultural skills to master the art of international business.
James Chan, Ph.D.of PA9:50AM February 06, 2011
Very good article. We want our students to have first-hand insight into how the business world is intricately linked, and they can’t get that sitting in a classroom. There is no better way to encourage curiosity and openness about business and cultural differences and similarities than traveling to another country to experience it.
Elaine Cole
www.neeley.tcu.edu
Elaine Coleof TX10:43AM January 18, 2011
Another dimension to this story is the increasing numbers of schools that are outside of the U.S. who are coming to the domestic market as they, too, work to globalize and take advantage of the mature management education market here. The challenge is for schools to find the right way to globalize, among many options, depending on the power of their brand, their core target audience and their available resources. This are times of great challenge and opportunities for business schools as they globalize.
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James Chan, Ph.D. of PA 9:50AM February 06, 2011
Elaine Cole of TX 10:43AM January 18, 2011
Tim Westerbeck of IL 2:51PM January 14, 2011