But, Petroff notes, social media will never replace face-to-face interactions on campus visits, and students will continue to interact with admissions offices via E-mail and phone.
"I don't think that social media and being passive and just listening to what the school has to say and listening to the faculty will ever replace the student's drive to get more personalized information," he says. "I think what it's doing, though, is that a student will continue their connection on social media, so they don't have to call every week to see what the news is."
Some students also stress that social media is just one of several tools students should consider, or one of many factors to consider, as Ben Zanghi, an M.B.A. student at Babson College's Olin Graduate School of Business, puts it.
Zanghi says he found good and bad comments about each school he was considering, but didn't take the opinions too seriously. "It was informative, but I didn't weigh that info too heavily in my final decision. Tweets tend to lack specificity," he says.
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