To cultivate this elusive combination, students need to understand analytics and data optimization, but also have strong presentation skills.
"Take statistical analysis, get a good understanding of SQL [programming language], and get into the weeds of Google Analytics and the power of what it can tell you," advises Dissero's Cline.
Internships can help technically strong students build soft skills like presentation and communication, Subramanian adds.
"At the end of the day, I'm looking for someone who can do everything," he says. "My goal is to find that sort of soup-to-nuts individual."
Searching for a graduate school? Get our complete rankings of Best Graduate Schools.