Another way schools are making their campus tours stand out is by giving out memorabilia. West Virginia University's campus tour ends on a sweet note with a WV logo cookie given to each visitor, Wilburn says. At Ohio State University, each student receives a buckeye candy, made of chocolate and peanut butter, at the end of the tour in honor of the school's buckeye mascot. Admitted students can get their photo taken with mascot Brutus Buckeye on the beginning of the tour; the student gets a frame with the photo at the tour's end. "With this photo we are creating a memory," says Jill Hampshire, senior assistant director of visitor relations at the school. "When a student is able to take a photo home with them, it lasts way beyond their visit here."
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