In New York, for example, families can choose a plan sold directly or through a broker, he says. The plan sold through a brokerage could include brokerage commissions and come at a higher cost.
No matter what investments or plans a family chooses, the most important thing is for them to know what they're getting and how much it costs.
Trying to save for college? Get tips and more in the U.S. News College Savings 101 center.