A regular video blogger, Levitz, who turns 19 this week, has amassed nearly 18,000 followers on his YouTube channel since launching it in January 2010. When he mentioned his crowd funding campaign at the end of one of his videos, that network sprang into action.
"My YouTube subscribers basically paid for my program," says Levitz, now an acting and journalism double major at the University of Minnesota.
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But his crowd funding campaign was not a one-and-done effort. He kept the momentum going by posting multiple videos to his channel, CircleNoStar, and regularly posting links to his campaign on Facebook and Twitter.
"You have to be consistent and a little bit aggressive," he says. "You can't be shy about getting the word out there."
Boyd, the soon-to-be Harvard graduate student, has been anything but shy. The former marketing professional launched a website where she posts weekly blogs and has an online store where people can purchase goods ranging from vegan cake mixes to studded wallets made by Boyd's more crafty friends.
She also mobilized an army of friends to "flood their social media accounts" with links to her campaign.
Beyond just getting the word out, a strong support group can help lift crowd-funding students up when they get discouraged – and they will, she says.
"You might not get the support that you anticipate. You might not get the support that you want," says Boyd, who admits she has received negative responses to her GoFundMe campaign. "Know that the campaign is not for everyone."
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