Showing school spirit may also catch the eye of a university official. If a student wore Beaver gear, as a nod to Oregon State's mascot, "we would absolutely reach out to them," Huber says.
Because Vine and Instagram don't allow users to make long videos, Lanier suggests enhancing these short films by including multiple scenes.
"It makes it more exciting that way," he says.
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A dull video, in contrast, can be one that features students simply stating their name and talking about themselves.
That kind of video won't be taken seriously, Lanier says.
Prospective students may also diminish their chances of attracting a school's attention in a positive way if they create a video showing them doing drugs, spewing hate speech or participating in other activities that would typically lead to trouble.
Even if they make a great video that a university's staff likes, there could be other content on their account that doesn't speak well for them.
Kuffner says he has come across a prospective student on social media who seems interesting, but once he clicks on the student's profile other unflattering content puts the student in a bad light.
It's a matter of realizing that once students interact with a school, the school may then see their profiles and all of the good and bad that may come with it.
To figure out how to capture a school's attention, Lanier suggests searching for hashtags that the school and its students use and viewing the video content attached to these tags.
"There are people out there really monitoring social media," he says. Students should be optimistic that reaching out to a university with a quick video will likely grab a school's attention. "It'll get noticed."
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