Kuffner says he has come across a prospective student on social media who seems interesting, but once he clicks on the student's profile other unflattering content puts the student in a bad light.
It's a matter of realizing that once students interact with a school, the school may then see their profiles and all of the good and bad that may come with it.
To figure out how to capture a school's attention, Lanier suggests searching for hashtags that the school and its students use and viewing the video content attached to these tags.
"There are people out there really monitoring social media," he says. Students should be optimistic that reaching out to a university with a quick video will likely grab a school's attention. "It'll get noticed."
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