3 Ways College Applicants Can Improve Their Online Brands

Students need to do more than clean up their social media profiles to promote a positive image.

A strong personal brand can help students improve their college admissions chances.

Instead of being defensive on social media by blocking all personal information from the public, students could promote their positive work, notes Ruth Vedvik, a former director of admission at Ball State University and the University of Illinois—Urbana-Champaign and currently a principal at higher education consultancy Hardwick Day.

"Students could actually create a separate Facebook page … where they create a brand that would have strong representation including appropriate grammar and appropriate pictures," Vedvik notes. "If I had a Facebook page, I would be posting any and all honors or awards. We need to know everything about them, and if they have bragging rights, brag—get it out there."

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