3 Ways College Applicants Can Improve Their Online Brands

Students need to do more than clean up their social media profiles to promote a positive image.

A strong personal brand can help students improve their college admissions chances.
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Instead of being defensive on social media by blocking all personal information from the public, students could promote their positive work, notes Ruth Vedvik, a former director of admission at Ball State University and the University of Illinois—Urbana-Champaign and currently a principal at higher education consultancy Hardwick Day.

"Students could actually create a separate Facebook page … where they create a brand that would have strong representation including appropriate grammar and appropriate pictures," Vedvik notes. "If I had a Facebook page, I would be posting any and all honors or awards. We need to know everything about them, and if they have bragging rights, brag—get it out there."

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