Colleges May Neglect Social Media in Times of Crisis, Study Says

Many officials also believe that their employers aren’t doing a good job generally on social networks.

Colleges may not be leveraging social media sufficiently in crises, a study suggests.
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Alicia Westberry, a senior at Macon State College in Georgia, is concerned that such a high percentage of colleges don't use social media for crisis management.

"Checking my Facebook is usually the very first thing I do in the morning. If there is any breaking news, I can quickly check my college's Facebook page," she says. "Nothing will replace a college website or student E-mail, but social media is so prevalent that it just doesn't make any sense not to make use of it."

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