"We're not trying to be everything to everyone, and that's going to turn some students off—and we're kind of OK with that," Meyers notes.
The series of videos, which are hosted on YouTube, feature student voices discussing topics not commonly heard on recruitment videos, from the school's dating scene to students being intimidated by the city. It's these honest, uncensored clips that separate New School's videos from other colleges and universities, says Meyers.
"Obviously, the New School is a little bit more progressive and out there than some of your more traditional institutions," he acknowledges. "So I doubt a lot of schools would have videos with students cursing in them … but, ultimately, we don't want to hide who we are."
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