Start Your Own Business in College

Brittany Rose, founder of More Than Cheer, teaches students cheerleading techniques in Virginia.

Texas Tech University junior Daniel Vitiello is pulling in more than $25,000 per month off other people's pain in the tech. Vitiello, a self-described "household handyman," founded an iPhone repair business in July 2010 after a friend dropped her device and begged him to fix it. He checked local shops' prices and charged less, advertising on Craigslist because it was free. Within a couple of weeks he was fixing five to 10 phones a day, at a profit of about $40 per phone.

Then he spotted a story on MSNBC about a guy in New York fixing iPhones, and sent an E-mail to the local NBC affiliate asking if they'd like to do a story on him. They did. The story aired nationally, bringing in calls and E-mails from aspiring entrepreneurs wanting to start their own iPhone repair businesses. So in January, Vitiello started United iPhone Repair, which offers start-up help, tutorials, and parts supply for similar businesses across the country. As of June he was servicing 45 such firms, with 10 of them run by college students.

Many people know that Google and Facebook were started in dorm rooms. But a business doesn't have to be a household name, or even a dot-com, to make real money. Enterprising students are learning that the best, and most lucrative, jobs on campus can be the ones they create themselves. And they're doing it in ever-increasing numbers.

[See the Best Colleges for entrepreneurship.]

The nonprofit Entrepreneurs' Organization in Alexandria, Va., which coordinates a college student competition, received 1,768 entries last year—compared to the 750 it received in 2007. "The Internet has made it easier than ever to start one's own business and to do it cheaply," says Ryan Meyer, a spokesman for the group. There's also been an explosion in on-campus business plan competitions, as well as the size of the prizes. Rice University in Houston, for example, had prizes of $10,000 in 2001, but in 2011 had more than 400 applicants vying for prizes totaling $1 million.

Ali Grace, a senior at Southern Methodist University in Dallas, funded her study abroad in Paris and two summers interning in New York City with the proceeds from her eponymous jewelry company. Brittany Rose, who just graduated from Virginia Commonwealth University, pulls in plenty of cash from her cheerleader training business. While she was a sophomore in desperate need of a job, a family friend pointed out that Rose—who'd spent her freshman year at Avila University in Kansas City, Mo., on a cheerleading scholarship—already had experience as a cheerleading coach. She started giving private lessons, then expanded to after-school programs teaching multiple students at once. Her business, More Than Cheer, now has more than 300 clients, a dozen instructors, and an ever-growing roster of cheer and dance camps and classes.

[Consider 10 paying college jobs that look good on your résumé.]

Of course, running one's own business has its costs. For one, grades can suffer: Rose got a D in one class because she was in Florida at a cheerleading competition and wasn't able to complete her final project. Plus, she says, "After starting a company, school just didn't challenge me like it used to, and I lost some of my interest in it." Bryan Roy, who founded the swimsuit calendar firm Hottest College in America at the University of Arizona, admits to having skipped classes in his senior year. Garrett Gerstenberger, a University of California—Santa Barbara senior whose T-shirt screen printing business last year grossed $160,000, had to drop his double major and approaches his classes as "a game," he says; he figures out how little he needs to do.