The prices are enticing to students now, says Todd Summer, director of SDSU's campus stores division, but he feels growth will be pushed by advances in technology. "Right now students are making the decision to use E-textbooks based on price," he says. "But in the future it'll be more of a decision based on the way they prefer to learn and [whether] the materials will be more vibrant and interactive."
Leaders at numerous other schools are planning, or have already begun, to make a significant push into offering digital course materials, says Tuck's Lubrano. "Everybody is talking about this," he notes. "This is the future. The question is, how soon do we get there?"
Searching for a college? Get our complete rankings of Best Colleges.